Lyell
Internal Brand Positioning & Onboarding Materials
Pioneering a biotech organization from the ground up is not for the faint of heart. When Lyell came to us, they were just getting off the ground. They needed a partner who could bring their brand to life in phases from the inside, out.
the challenge.
Working with the Lyell People Team, we developed their internal branding and core onboarding experience. The work prompted an emotional connection between the company and its employees. In addition, it supported retention and talent acquisition.
