Incyte
Rare Disease Documentary Series
This challenge began with a classic client request: “we want to make films about this rare disease and — win film awards.” With 24 hours to put “something” into a pitch deck, we made one phone call to director, Cynthia Wade. She said yes. And the rest, as they say, is history.
the challenge.
A powerful film series that connected the brand to its audience and the world. The awards piled up as the documentaries delivered quantifiable results, and still do today. Presenting clients with the right creative partners is paramount to delivering great work. That was the magic ingredient.
the solution.
475M+
combined reach
1,000%+
increase in site traffic
768K
total video views
2.2M
social impressions
Director: Cynthia Wade
Director of Photography: Boaz Freund
Shorty Awards: The Best of Social Media Documentary Film Category