Calphalon
Video & Photoshoot
Offer a custom cookware site where these passionate home cooks can purchase a cookware set based on their style. Think “mix and match” — stainless steel dutch ovens with non-stick saucepans. for a customized set that’s just perfect for them. Yes, chef!
the challenge.
Timeless recipe videos. No type overlays and no instructions. Just beautiful, inspiring, easy-to-follow videos that need no explanation. A lean team, fresh ingredients and high-quality pans. The content looks as good today as it did the day we shot it.
