embrace Active Scar Defense
Campaign & Social Videos
Create a campaign worthy of the one and only, Serena Williams. Experiencing significant C-section pain after the birth of her first daughter, she tried embrace® Active Scar Defense. It not only helped her scar and reduced the associated pain, but gave her more quality time with her beautiful new baby.
the challenge.
The key to this campaign was to capture Serena’s story in her voice. With limited access to Serena, we got to work consuming all the interview content we could find. We then set out to write the open and close of her testimonial. Authenticity proved to be the emotional heart of the video and campaign.
the solution.
Beautiful Return.
Featuring Serena Williams
“We’re always told what beautiful is.
And what it isn’t.
When the truth is we need to decide that for ourselves.
I don’t look like every other girl.
And I’m more than OK with that.
I believe you can be whatever size you are,
and you can be beautiful both inside and out.
I love how I look.
I love that I’m a full woman.
I’m strong, I’m powerful, and I’m beautiful at the same time.
I embrace me.”
